Take the Steps for the Future
Example Video Introduction
Video is a Powerful,
Emotive and Persuasive selling tool. Research shows that video attracts
29% more viewers who stay on your site 35% longer and are 26% more likely
to purchase (source TIA).
Online travel
sales are reducing. However, its not all bad news as those customers who
do book online are spending more than ever even though opportunities are
being lost as a proportion of potential travellers are turning away because
they are not receiving the quality of intuitive, satisfying and usable
online experience they require.
It has been
shown that rich media has a great effect on the buying habits of the customer
and travellers want more relevant information to help them find, choose
and book their holiday.
Seeing is Believing
For travel shoppers,
seeing really is believing and the fact that travellers find visual tools
such as videos to be so influential suggests that online rich media will
become an increasingly important part of the travel-planning process. Video
enhances and enriches the travel research, planning, shopping and booking
experience and the positive impression that the video makes lasts several
weeks after the actual video viewing experience which helps to improve
latent sales and concentrate the sales funnel.
Rich media has
a greater influence on purchasing decisions than traveller reviews because
travellers want more online information specific to their travel interests
(Source - Prospectiv CPI Poll, June, 2006). PhoCusWright also found that
rich media trumps reviews when it comes to influencing travel bookings.
Their recent Consumer Technology Survey reveals that when it comes to making
travel-purchasing decisions, most travellers would rather see the options
for themselves than simply act on the recommendations of others. In fact,
travellers want to view the options in detail via video, pictures and online
maps.
The Importance of Video
Videos Motivate
Travellers and travel videos are one of the most popular categories in
internet video. When featured prominently on a portal, travel, hospitality,
hotel or destination Web site, Internet visitors successfully watch videos
and are motivated to purchase or book services and activities featured
in those videos. A video gives your prospective guests, passengers, clients
and customers the opportunity to look before they book and it motivates
them to book long after they've watched your video.
The success
of video portals like YouTube and Kewego has promoted video to be the shining
light in the Rich Media world. It has also been shown that 55% of customers
prefer Web Sites that feature video and customers are up to 65% more likely
to book activities, hotels, packages and attractions shown in a video experience.
One of the early adopters of the travel video, Thomson, are believed to have
increased conversion of holiday accommodation sales by up to 300% using video.
It's a fact that videos sell and the power of video is difficult to ignore.
Internet video puts your travel product or service in front of a pre-qualified
customer in an intimate one-on-one selling experience.
(these Statistics are based on research by TIA, PhoCusWright and other sources)
How You can Use Video
There are many
ways in which you can take advantage of travel video. We are here to help
you at all stages and in all of these aspects:
• Use
video instead of pictures on landing pages
• Add links to pages containing video
• Take advantage of our ‘Look & Book’ concept
• Encourage video blogging
• Produce branded videos for use in travel agent shops
Where does the Video come from?
• Your
own video material, if you have any
• You can licence our existing video clips or new clips from our library
• You can licence tailored video web pages with links
• You can commission new and dedicated material to your requirements.
Remember of
course that any material, either yours, or ours can be post-produced and
re-edited by us to include your branding and to match your new requirements
and we can host it, maintain it and serve it as required.
What is your Competition doing?
Early adopters
of travel video include Thomas Cook, Kuoni and Thomson. They are using
web video technology such as Flash, RealPlayer, Quicktime or Windows Media
Player to play their videos on their websites and despite the fact that
we can offer you better technology they are already taking a step forward
and gaining experience. They are developing their websites with the future
in mind. So perhaps you have to ask yourselves whether you can afford to
ignore this opportunity to make a leap forward now to take advantage of
these benefits for the future? Immediate benefits can make up for initial
costs; do you want to be left behind?
Our World Beating Technology
HolidayNet and
its sister company SimplyStream.tv were in at the beginning of the
development of FORscene, the world’s most advanced web-based video
post-production tool. SimplyStream holds the exclusive licence for the
use and distribution
of FORscene within the Travel Industry worldwide.
FORscene is
a new and revolutionary video compression technology, which was designed
specifically for the efficient publishing and editing of video on websites
and mobiles. It won a BAFTA in 2005 for post-production technology.
FORscene was
launched in September 2004, and is the advanced UK alternative to Windows
Media Player, Flash and Quicktime. However it has significant advantages
over its competition because there is no requirement for the user to have
any installed licensed software. It is Java based with no additional plug-ins
required and produces streaming over HTTP so there are no firewall problems
and is suitable for 56k modems, broadband and mobiles
Remember you
can only get this from us!
How We can Help You
Our Quality
Video Clips
This is our
low cost fast entry route to having travel video available on your websites.
We can re-brand and re-edit our existing clips within days and provide
them to you for use on your website. You pay for our clips either via an
annual licence fee payable quarterly in advance or you may want to discuss
options to pay based on usage.
We have video
clips of Countries, Destinations, Cities, Attractions
and Experiences which
you can use to promote your services. For examples of these click
the links.
We have an extensive
list of clips which we can
re-brand and re-edit for you and there are many countries and destinations
for which we have additional footage
that can be extracted especially for your campaign.
Hosting, Serving
and Maintenance
We can provide
full hosting, serving and maintenance services to give you a complete turnkey
facility to support your video clips. This includes the use of our exclusive
video on the internet and mobile technology and means that you can concentrate
on the rest of your site content, we will look after the videos.
Consultancy
and New Production
If you require
consultancy support for any of the above or feel that you prefer new material
to be produced we are happy to talk further with you. Clearly any such
service would be priced depending on the requirement but rest assured nothing
is a problem to us, you just have to ask.
Develop your Sales with HolidayNet
HolidayNet.com
Ltd is an existing, successful, media rich marketing portal used
by more than 800 travel operators, tourism boards and destinations & resorts
worldwide. It is run by Nicholas Rogovsky, previously Chairman and Managing
Director of Travel Television plc, and producer of 75 episodes of the ‘Destination’ series
of travel television for Sky TV as well as a whole series of ‘Adventures & Experiences’ for
broadcast television.
HolidayNet was
established in 1985 and has produced four television travel series resulting
in an extensive video library of some 2500 hours of broadcast quality travel
video. Our exclusive travel footage comes from hundreds of locations worldwide
and we have more than 300 video clips available for immediate publishing.
All are available for customised editing and branding to customer requirements
and new clips from our video library can easily be extracted, post-produced
and edited to suit your needs.
We can also
provide you with full production and development services for new travel
footage. To support this HolidayNet has a team of highly experienced camera
crews and production teams available for worldwide deployment and this
is supported by full post-production and editing facilities backed by exclusive
access to some of the best people and technology in the market
HolidayNet has
an excellent track record servicing the travel market and an extensive
client list (hyperlink to client page) including tour operators,
travel agents, tourism boards, destinations, resorts & attractions as well
as airlines, hotel groups & other travel sector operators. Additionally
we have provided services for advertising agencies and PR companies
servicing travel sector clients and also video portals such as Tiscali
and Yahoo.
Our Unique Advantage
• We own
video and clips for immediate use
• Our exclusive technology allows greater market penetration than your
competitors
• We can give you access to the massive and increasing mobile market
• We can provide a complete service from production to publication
• We specialise in providing branded video content to the travel industry
• Our approach is infinitely expandable to match your development plans
Take the Steps for the Future
We have outlined
how video on your travel website can increase sales by as much as 26% but
also consider how it can support any initiatives you have for cost savings.
Most travel companies are aiming to cut costs by increasing online and
back-office sales and to do this the online services have to be robust.
We offer a flexible
and expandable approach and can get started straightaway. If you want to
use our existing clips we can have branded video on your websites within
days .
We are sure
you appreciate the importance of ongoing web development to keep your company
at the forefront of online travel sales and by choosing HolidayNet you
could be stepping ahead of your competition and developing for the future.
Call us today
to take the steps to add this emotive and persuasive rich media to your
website and marketing efforts. It will be worth your while.
Example Video
Kilimanjaro
Experience with Exodus Travels
